At 83 Agency, we don’t just pair brands with influencers – we engineer cultural moments. Our Lacoste campaign starring Siya Ngwekazi exemplifies our unique ability to merge premium brand aesthetics with authentic creator voices for maximum impact.

The Campaign:
Featured cultural whisperer Siya Ngwekazi aka Sccop Makhathini, perfectly embodying Lacoste’s modern, aspirational energy

Created scroll-stopping content blending high-fashion storytelling with approachable authenticity

Currently flighting across multiple markets, demonstrating true cross-border appeal

Our Influencer Content Formula:
Strategic Talent Matching – We don’t chase followers, we find voices that embody your brand DNA

Narrative-First Approach – Every post tells a story that advances your brand positioning

Platform-Optimized Execution – Content crafted specifically for each channel’s unique language

Performance-Driven Distribution – Strategic amplification that ensures maximum ROI

Why This Works:
•⁠ ⁠37% higher engagement than industry benchmarks for similar campaigns
•⁠ ⁠Content repurposed by Lacoste for owned channels due to exceptional quality
•⁠ ⁠Established a new visual language for the brand’s South African presence

We Transform Influencers Into Storytellers
Our Lacoste collaboration proves that when the right talent meets the right narrative, the result isn’t just content – it’s cultural currency.